Best Tips For On-Page SEO
On-page SEO is one of the essential components that you should consider while applying the efforts to make a web page or a blog post rank at the top of the SERP. What do you mean by On-Page SEO? The word On-Page itself defines the work done on the page of a website is known as On-Page SEO. This includes a wide range of factors that are needed to be taken care of while implementing and executing the practices to optimize the On-Page of a website.
We, as a leading SEO Company in Bangalore, are here to assist you with our expertly tested and professionally proven SEO strategies to make a webpage rank at the top of Search Engine. No matter you want to make your website rank at Google, Yahoo, or any other search engine, we can't ignore the massive importance of On-page SEO. The operations and practices made to optimize the ranking of a website through Off-Page SEO are of no use if the On-Page is not optimized correctly. In short, we can say that a 70% role in defining the rank of a webpage in Search Engines is determined by how strongly you have optimized the On-Page of your website. Let's have a look at some of the most important On-Page SEO tips to improve the search engine ranking of a website: CONTENT QUALITY COMES FIRST Whenever we talk about On- Page SEO , the content will always be considered as King, and without original, SEO optimized, and well-researched content, it is impossible to make a webpage rank in the Search Engine. Always remember to hire a well-experienced content writer with proper knowledge of writing SEO optimized and easily human-readable content. The content should be written after including all the primary, long tail, and LSI keywords. Before start writing the content, you must be very clear about the entire topic and the keywords to be included in it. Don't try to mess up the content with excessive keywords density, also remember not to put the keywords in between the content unnecessarily. Without keywords, it is very tough to make a Web page rank, but the over-use of keywords may make your website penalized because over-optimization also comes into the category of spamming. PAGE TITLES AND META DESCRIPTIONS Page Title is the identity of a webpage; it is known as the heading of any webpage or blog post, by which visitors came to know about the content of the page. We need to be very wise while picking up a page title; it should be both SEO as well as user optimized. Always start the page title with your primary keyword and wrap it in suffix that makes it attractive and lucrative for the users to come and click on it. After the page title, Meta description is another necessary factor that is considered by the search engine while deciding the ranking of a webpage. Try to use all your relevant keywords in the Meta description with a perfect match of sentence formation. CONTENT SEO Simply writing plane content is not very beneficial for the Search Engine ranking. It should be written as per the guidelines of search engine optimization. The content should include primary, long-tail, and LSI keywords and should maintain proper keyword density (around 1% to 2%). HEADINGS AND CONTENT FORMATTING With reference to the professionally tested On-Page SEO services, always remember to write attractive headings, subheadings, and titles of various content segments. Try to use H1, H2, H3 to H6 headings appropriately. All these headings play different importance, but I would personally like to suggest H1, H2, and H3 heading. H4, H5, and H6 headings are of not much use. While writing the content, you must be aware of the formatting to be used in it. Use Bold, Italic, and Underline functions to put some stress over the importance and weight of that specific word; we can use these functions to represent keywords in the content. Always try to keep the paragraphs small, and should also try to use bullet points into the content. IMAGES AND OTHER MULTIMEDIA ELEMENTS We can't ignore the role of images, videos, and other multimedia while we are talking about optimizing the On-Page SEO of the website. Use your keyword to save the image or video, also include the keyword into the Alt tag and description section. Always remember to use original images that are created on your own, i.e., it should not be picked from the web. If you choose the image from the web, you must give reference to it. URL OPTIMIZATION The URL of any of the website is its Primary identity that determines what the page is all about. After choosing a short and sweet URL, but before that, you must ensure that the domain you are using should need to be small and direct to the point. While creating a well-optimized URL must include categories in the URL after the domain name and before page name. This creates a proper workflow of pages while makes it easy to navigate from one page to the other. Let's understand it with an example, Domain Name > Services > Mobile Development > Article INTERNAL AND EXTERNAL LINKS In On-Page SEO, both inbound and outbound links play an important role in helping the website visitors to navigate from one page to the other. Proper navigation help to enhance the dwell time, which automatically reduces the bounce rate. It increases the credibility of your website by making it more user-friendly and helps in boosting the search engine rank. Let us understand this with an example. If any of your web pages appear at the top of SERP, then the chance of getting it crawled it more then that pages that are not even appearing in the search index. By using the internal links, we can also make the search engines reach other pages that are not in rank; it boosts the rank of both the pages. PAGE LOADING SPEED No one wants to visit a website taking more than three seconds to load. It is a disturbing and disgusting experience for the visitors to face a slow loading website. While optimizing the On-Page SEO of a website, you must optimize its loading speed and it can be done be optimizing the CSS, HTML, source code, images, and other factors that are hurting the loading speed of a website. MOBILE FRIENDLINESS With the gradual rise in mobile users, the search engines start focusing on giving priority to the website that is correctly optimized to mobile devices with varying resolution. Along with desktop optimization, you must be very clear about mobile optimization. |